During pregnancy

Line art - folded cotton, aloe leaf and oil bottle

Itchy breasts and belly: the common kind and th...

Aakanksha Bhagwatkar

Most pregnancy itching is stretch and dryness. Some isn't. How to tell the two apart, plainly.

Itchy breasts and belly: the common kind and th...

Aakanksha Bhagwatkar

Most pregnancy itching is stretch and dryness. Some isn't. How to tell the two apart, plainly.

Line art - baby booties beside toddler slippers

Second pregnancy: why everything shows up earlier

Aakanksha Bhagwatkar

The bump at eleven weeks, the marks, the tiredness with a toddler attached - the second-time differences, explained.

Second pregnancy: why everything shows up earlier

Aakanksha Bhagwatkar

The bump at eleven weeks, the marks, the tiredness with a toddler attached - the second-time differences, explained.

Line art - gift box with marigolds and a card

The godh bharai gift she'll actually use

Aakanksha Bhagwatkar

A gifting guide written from the mom-to-be's side of the ceremony - what lands, what gathers dust, and why.

The godh bharai gift she'll actually use

Aakanksha Bhagwatkar

A gifting guide written from the mom-to-be's side of the ceremony - what lands, what gathers dust, and why.

Line art - two mugs, massage oil and a cushion

For husbands: how to actually help, with your h...

Aakanksha Bhagwatkar

The ten-minute evening massage, taught properly - the one job in pregnancy that's entirely yours to do well.

For husbands: how to actually help, with your h...

Aakanksha Bhagwatkar

The ten-minute evening massage, taught properly - the one job in pregnancy that's entirely yours to do well.

Line art - packed canvas bag with towel and slippers

The hospital bag: the mom's-side list nobody wr...

Aakanksha Bhagwatkar

Every checklist covers the baby's side of the bag. This is yours - comfort, recovery, and the things you'll actually reach for.

The hospital bag: the mom's-side list nobody wr...

Aakanksha Bhagwatkar

Every checklist covers the baby's side of the bag. This is yours - comfort, recovery, and the things you'll actually reach for.

Line art - a sparse shelf with three bottles and a plant

Do you need special pregnancy products at all?

Aakanksha Bhagwatkar

The question every honest brand should answer in public. Our answer: partly no, usefully yes.

Do you need special pregnancy products at all?

Aakanksha Bhagwatkar

The question every honest brand should answer in public. Our answer: partly no, usefully yes.

Ask us on WhatsApp

The things nobody tells you - ask, and we answer plainly. If anything feels severe or sudden, that’s a doctor conversation, not a product one.