Knowledge Bank
Things your mother would have told you.
The questions you’d ask your mother or your grandmother - answered plainly, with the why. Before pregnancy, during, after, and the care that used to pass down the family. If you don’t have those people to ask, you have us.

Before pregnancyWhat to stop using, what changes first, hair and skin before the bump.Read the shelf →

During pregnancyTrimester by trimester - stretching skin, itching, feet, the last eight weeks.Read the shelf →

After the babyPostpartum hair, body, the 40 days, feeling like yourself again.Read the shelf →

What amma would have told youChampi, maalish, ubtan, the rituals - explained with the mechanism, respectfully.Read the shelf →

Ingredients, explainedKumkumadi to neem - what each one honestly does, and where it sits in our formulas.Read the shelf →
Ingredients A–ZOne page per ingredient - what it is, why it’s in the product, INCI name, pregnancy note.