Your body is doing something extraordinary.
Pregnancy and postpartum care that answers your questions before it sells you anything.
Where are you right now?
Shop bestsellers-
Trying / early pregnancy
Start hereWhat to stop using · Skin and hair before the bump · Dry, tight skin
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Bestsellers
Six products most moms start with. If you're not sure where to begin, Belly Ease Oil is the first bottle the rest depends on what your body is doing this month.
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- Save 20%
- Start here
Belly Ease Oil
The first bottle for a stretching, dry, tight-feeling bump - 13 named plant o...Regular price Rs. 599Regular priceUnit price / perRs. 749Sale price Rs. 599Save 20% -
- First-batch price
Stretch Heal Oil
The concentrated night step for skin that's already marking - 19 botanicals, ...Regular price Rs. 399Regular priceUnit price / perSale price Rs. 399 -
- Save 10%
Stretch Heal Lotion
The daytime layer - three butters and Kumkumadi, absorbs fast enough to dress...Regular price Rs. 449Regular priceUnit price / perRs. 499Sale price Rs. 449Save 10% -
- Save 10%
No Itchy Oil
For the itch - the 28-week bump that won't settle, the belly after baby, dry ...Regular price Rs. 449Regular priceUnit price / perRs. 499Sale price Rs. 449Save 10% -
- Save 26%
Foot Please Oil
For feet that feel heavy by evening - cooling first, then soft. The ten-minut...Regular price Rs. 549Regular priceUnit price / perRs. 749Sale price Rs. 549Save 26% -
- Save 28%
Mamaroots Oil
The weekly champi - 24 named herbs for hair that feels fuller and stronger af...Regular price Rs. 499Regular priceUnit price / perRs. 699Sale price Rs. 499Save 28%
Buy the ritual, not the bottle
You don't need all of it. Sets pair the products that actually go together night and day, oil and wash, bump and feet and are already priced down, so the cart discounts don't apply on top.
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- Save 14%
- Bundle & save
Stretch System
Oil at night, lotion by day, balm in your bag - the three-step routine for st...Regular price Rs. 1,049Regular priceUnit price / perRs. 1,227Sale price Rs. 1,049Save 14% -
- Save 14%
- Bundle & save
Postpartum Set
The champi, the wash and the scrub - the three things that make the first mon...Regular price Rs. 1,149Regular priceUnit price / perRs. 1,347Sale price Rs. 1,149Save 14% -
- Save 15%
- Bundle & save
Comfort Set
Belly Ease for the bump, No Itchy for the itch, Foot Please for feet that fee...Regular price Rs. 1,349Regular priceUnit price / perRs. 1,597Sale price Rs. 1,349Save 15%
Any 3
save 10%Any 5+
save 15% on cart valueWhat's not in here
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No retinoids
The one ingredient every doctor asks you to stop. It isn't in anything we make.
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No hydroquinone
Uneven-looking tone gets kojic acid and manjistha, after baby. Never hydroquinone.
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No mineral oil
Plant oils and butters carry every formula. No paraffinum liquidum, no petroleum jelly.
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Every ingredient named on the pack
Read the pack. If it isn't named there, it isn't in the bottle.
How the ritual works together
Step 1
Find your stage
Tell us where you are early trimester, growing bump, or postpartum. We point you to the right two or three products, never the whole shelf.
Step 2
The nightly massage
Warm a little Belly Ease Oil in your palms. Slow circles on belly and hips, ten minutes, phone in the other room.
Step 3
Through the trimesters
Stretch Heal Oil at night, the Lotion by day, the Balm in your bag. Start with one; add only if you need it.
Step 4
The home stretch
Late-pregnancy comfort through the last weeks and long after.
Step 5
The 40 days after
The tradition, explained. Mamaroots for the Sunday champi, Body Smoothener, Hydraheal care for the fourth trimester.
Things your mother would have told you
Before pregnancy, during, after - and the care that used to pass from grandmother to mother. Answered plainly, with the why.
We started with skincare. We're building more.
Every answer you'd want from an elder sister who's been here - before, during and after. Honest answers first. A product only when you need one.
Trimester-wise tips, on WhatsApp.
No spam. Just the things nobody tells you - and 10% off your first order.