Knowledge Bank

Ingredients A–Z

Every ingredient we use, named. What it is, why it’s in the product, the INCI name, the pregnancy note and where the evidence comes from.

  • Moringa

    Nutrient-dense leaf, rich in the fatty acids dry, stretching skin drinks up (Moringa Oleifera Leaf Powder). In Stretch Heal Oil and Foot Please Oil.

  • Bhringraj

    “King of hair” in Ayurvedic tradition - the champi herb (Eclipta Prostrata). In Mamaroots Oil, for hair that feels fuller after baby.

  • Kumkumadi

    The saffron-led Ayurvedic skin-tone oil, a traditional blend. In Stretch Heal Lotion, the daytime step.

  • Rosehip

    The fatty-acid-rich seed oil people reach for on marks and scars - a carrier oil, not an essential oil (Rosa Canina Fruit Oil). In Stretch Heal Balm, Body Smoothener, Hydraheal Lotion.

  • Manjistha

    The classical Ayurvedic skin-tone root (Rubia Cordifolia). In Stretch Heal Oil and the Body Smoothener - after baby for tone.

When to see a doctor

If anything feels severe or sudden, that’s a doctor conversation, not a product one.